If you’re like most people, you’re probably feeling a bit indifferent to this topic because you’ve been overwhelm by the sheer volume of loyalty programs you’re a part of, many of which seem pointless. But what about your business? If you don’t already have a loyalty program “in the works,” is it time to implement one now?

We say the answer is “Yes!”, but only if you do it properly.

In the pre-smartphone era, many of us had stacks of little rewards cards, either plastic or paper. At first, it felt great to have a card that meant we were a special customer, but the trend caught on and everyone start having these “magic” cards, to the point where once we open our wallets, we had enough loyalty cards to play poker. Now that things have mov to digital, cards have become hands-free, but also less effective at getting customers to make additional transactions.

Source: Puls Printing

What is the purpose of such a program?

The name is pretty obvious; a loyalty and rewards program is about convincing a customer that they are valu by the company. Is that right?

Yes, part of the concept is of course to offer some form of reward to repeat customers. Many hypermarket chains have “reward cards” that allow you to get a discount on specific products, while also offering a free item after purchasing a certain amount, such as getting your tenth loaf of bread for free.

However, there is also a common psychological reason for using whatsapp number database progressive loyalty rewards bas on the Goal Gradient Effect . This is a powerful tool that a marketer can use within a loyalty program to make it much more effective.

Source: Daily Business

The Goal of the Gradient Effect

This hypothesis was develop in the 1930s and tips for rucing your website bounce rate essentially states that the perception of progress towards a goal influences human motivation to achieve their goal faster.

For example, many yogurt and ice cream shops still use paper loyalty hongkongdata cards that have contact information and a logo on one side and usually 8 or 10 check boxes on the other side. Each box is stamp after you buy an ice cream cone, and when you’ve fill the card, you get a free dessert.