As a leading web design agency, we want to share our thoughts on this topic with you and provide the answers you ne to make an inform business decision.
If a picture is worth a thousand words, how many words is a video, a constant stream of images, worth?
What is video marketing?
In a nutshell, video marketing is the integration of video technology into your marketing efforts to create more engaging, easily digestible content. It can be us in a number of ways to help build customer relationships, provide customer support, promote services and products, promote your brand, create viral content, and more.
Your business creates or has someone create video content, which is a similar process to creating content in other ways when it comes to planning and purpose. The actual execution is a little different than creating a blog or white paper, but at its core it’s just another method of content marketing.
This type of marketing has become increasingly popular in recent years, and technology has made video consumption much easier and faster. With over a billion users on YouTube, it’s obvious that video content is a favorite for users who want to “digest” more information in a shorter amount of time.
Where to find video marketing
Source: Gary Vaynerchuk
It’s no surprise that YouTube is the “strongest” platform when it comes to video publishing. The sheer size of the platform, combin with its primary focus, makes it a must-use location for videos, even if you publish them elsewhere.
Facebook is the next popular avenue for videos. The size of the social mia platform comes with audience engagement and also the launch of Facebook Live – a revolutionary aspect of live streaming.
Instagram and Twitter have a decent presence in the video content space, phone number library however both are us less frequently and the content is a bit more effective than using Facebook. However, if these are your primary social mia touchpoints with customers, they should also be the ones you use most often.
LinkIn can also be us for video content, but it is not us as much or with the same effectiveness as other platforms.
The last, and certainly the smallest (in Romania!), is Snapchat. Almost no one uses it and it has not proven to be effective for marketing, so investment efforts dicat to this channel should be avoid.
Benefits of video marketing
Source: Urs Digitally
The main advantage of using video marketing is its ease of use. 3 ways to increase the conversion of a construction company’s page Everyone knows how to watch a video; it’s simple point-and-click. They are also great for creating engagement and increasing retention. Finally, videos are fantastic when it comes to SEO techniques.
Drawing on multiple surveys across the industry, the data we have hongkongdata compil shows that:
Nearly 50% of companies using video to provide customer support report a decrease in direct customer support requests
over 85% of consumers report that they would like to see more videos from their favorite brands.
What more can we ask for?! We’re talking about excellent numbers that support the use of videos for your brand!
The bottom line is that you should probably use video marketing to help you and promote your brand. It is not only a proven, effective method, but also a hugely popular one, along with a preferr way of receiving information.
