Data protection laws such as the Make unsubscribing GDPR cell phone database and CAN-Spam Act require that you allow subscribers to unsubscribe from your emails whenever they wish. It should be an easy process, such as clicking on an unsubscribe link in one of your campaigns, or by sending you an email with the word UNSUBSCRIBE in the subject line.

Some ESPs look for unsubscribe

links If you don’t use them, your email has a greater chance of being filter. Firepush provides a way for you to add an unsubscribe link into your email campaigns so you can make unsubscribing easy for recipients.

Email engagement matters

Aside from email bounce rates, unsubscribes tips for rucing your website bounce rate and spam complaints, ESPs use engagement as a measure to determine your sending reputation. If your emails are generally being open and click betting email list on, this indicates that your emails are safe. As mention earlier, Firepush allows you to track engagement stats within your email campaigns so you can see how well they are performing.