But there are also established blogs and

web media, generally present alongside and on social networks. Logically, faced with the decline in display advertising, brands, companies, and advertisers are willingly buy bulk sms service turning to other means of making themselves known, communicating, and maintaining their image. In this regard, influencer marketing has clear advantages to offer. But on which medium(s) can we trust it and be certain of getting what we pay for it? This is what we will try to see…

On social media, everyone is an influencer.

Some criticize a certain celebrityization  of society, mainly under the influence of reality TV, with social media and the selfie phenomenon taking over. Whether we deplore tim jackson general manager or rejoice in this state of affairs, it’s a reality. So, we might as well consider it as it is and use it to our advantage.

With the digitalization of daily life, all users have become influencers in a way

A status is quickly shared on Facebook, Twitter, etc. It has never been easier to express yourself publicly to a large audience, a review can be published in a few seconds. You will have already experienced it yourself: if one of your contacts criticizes or praises a product, you will be more likely to turn away from it in the first case or to acquire it in the second. Especially if this “contact” is truly close to you, or at least considered reliable.

This observation naturally pushes phone number iran many marketers (90%) to pay particular attention to these same social media, which form so many sounding boards. A brand image can be quickly affirmed there or, on the contrary, damaged by a bashing phenomenon . Brands are therefore right to be interested in it: it is a privileged terrain for influencer marketing.