Marketing-related content for startups (and especially digital marketing) is quite popular on Twitter: #Startup is among the top 10 most popular hashtags associated with marketing and is the second most used hashtag with #DigitalMarketing. We can therefore conclude that the French startup community is growing. Other studies confirm this observation: France is among the top 10 countries whose startups contribute significantly to economic development (source: Statista ). The concept of “startup nation” is also supported by the State.
The content of the infographic
#FlashTweet is a good example of branding with a brand-related hashtag. This hashtag is widely used by the marketing community on Twitter and provides additional visibility for @FlashTweet.
When it comes to visual content, images are used in the vast majority of tweets, despite Twitter’s automatically generated snippets. Infographics are the most used type of visual content in the best-performing marketing tweets.
Visual content in tweets associated with marketing
86.37% of marketing-related tweets are tweeted country email list with an image.
33.43% of marketing-related tweets are tweeted with an infographic.
What do you think of our study’s results? What hashtags do you use on Twitter, and what are your favorite topics to discuss with the marketing community? Share your thoughts by leaving a comment!
Interesting findings
Marketing is increasingly associated with digital: #Digital is among the top three hashtags associated with #Marketing. These two hashtags are therefore often used together.
On Twitter, the main topic of tony napoli branch manager discussion is B2B marketing: #B2B is among the top 5 most popular hashtags associated with marketing on Twitter, while the hashtag #B2C is hardly used.
Social media content is most often shared by marketers on Twitter. Tweets about marketing strategy and trends also rank high and generate good engagement.
SEO remains one of the hottest topics in digital marketing (#DigitalMarketing), but it hasn’t made it into the top #Marketing topics. Content Marketing has taken its place in this category.
Marketing job offers and applications are often phone number iran shared on Twitter. The topic “Jobs” is the second most popular topic in the marketing community on Twitter after “Social Media.”
We can also see that artificial intelligence is becoming a real trend in marketing (this topic takes eighth place in the top).
