To stay on top of digital marketing trends, marketers need to know what’s being discussed in their industry. Social media is a highly effective channel for information sharing and communication among professionals in all fields, including marketing.

To help you monitor and improve your social media strategy, we decided to identify marketing trends on Twitter. We analyzed the top-performing tweets posted over a b2b email list six-month period using the hashtags #Marketing, #DigitalMarketing, and #DigitalMarketing in French. You can see the results of this research in the infographic below.

Methodology

We collected all tweets (over 125,000) posted over a 6-month period using the hashtags #Marketing, #MarketingDigital, and #DigitalMarketing. Only tweets in French were included. We then selected tweets that received more than 20 retweets and analyzed their content to generate the following data:

The most popular hashtags used with the three hashtags mentioned above;

The most popular topics discussed in tweets;

The use of images (presence or absence);

The most used type of visuals;

The top marketing influencers on Twitter

To create the top influencers, we selected the accounts anthony desantis marketing/office manager with the most retweeted posts (20+ retweets) and those with the largest number of followers. We also considered the number of posts that were among the top-performing tweets and the predominant language of the content distributed by the influencer (if it wasn’t French, the account was excluded from the list).

When we think about influencer marketing

we must therefore understand that social networks and more traditional pages are not at all in competition. On the contrary, they complement each other! And this is phone number iran to the point that social networks relay publications from the rest of the web, while blogs will pick up topics and documentary material from social media… where they also find readers. Let’s say that by investing on both sides, we will kill four birds with one stone!