virality and sharing possibilities , which are forms of influence intrinsic to the very functioning of these social networks.
Indeedand fortunately A More Traditional Influencer using established
But not necessarily gigantic) influencers allows you to reach even the most ordinary users through a ripple effect. These influencers, or certain micro-influencers, also c level executive list represent interesting potential for anyone looking for brand ambassadors.
However, you should never put all your eggs in one basket. A common mistake is the “all Instagram” approach, although in 2016, 55% of web marketers preferred Facebook (source: Social Media Examiner). The Cambridge Analytica scandal, however, should help to reshuffle the cards. In any case, as in the world of financial investments, diversification is an asset…
Blogs & Websites:
While social media, with over 3 billion users worldwide according to Global Digital Statshot, forms a kind of agora or virtual public square, they do not, on their own, sum up the web. Indeed, the Internet first saw the light of day with pages, blogs, sites… These are far from having high-stakes duel account-based marketing versus inbound marketing surrendered, and on the contrary, are multiplying with ever-increasing content. It is towards these that the various search engines, including the giant Google, guide us. Alongside social media, this is a terrain that must imperatively be taken by storm by communicators. The traffic of this website and the number of visitors accumulated on certain domain names are there to attest to this.
There are, however, several ways to get people talking about your brand
Even to get a link to your professional website. Let’s start with the very old recipes, like the press release: a ready-made text, with the required visuals, automatically sent to a phone number iran whole list of more or less influential recipients. Here, the sending is of course done by email. This ancestral method, however outdated. It may seem, can however be. Rejuvenated thanks to a text with a very. Seasonal tone, to pertinently chosen illustrations. To the choice of storytelling (currently. Fashionable), to the adoption of a video format. Favored by internet users or to the creation. Or resumption of a buzz (beware, however, of bad taste errors).
