Bonus: The most expensive Another very important point: integrating a functional unsubscribe link into all your email campaigns. This has been mandatory for a long time, but now that the GDPR is in effect, penalties will really be imposed in the event of non-compliance. The addition of this unsubscribe link is directly linked to consent, and especially to maintaining consent. Here are some best practices to follow:

Allow contacts to easily Bonus: The most expensive unsubscribe

First, the unsubscribe process must be clear and simple . Withdrawing consent should be as easy as giving it. An unsubscribe link should therefore be visible at a industry email list glance for each of your email campaigns. And of course, there’s no question of penalizing people who wish to withdraw their consent.

You can set up a preference management page

This allows your contacts to choose how often and/or what content they want to receive. This has a two-fold advantage. First, your contacts don’t unsubscribe from all your communications at once: you give them multiple options (not just “subscribed” or “unsubscribed”). You can therefore continue to send them emails, which will be more targeted.

For recipients who wish to unsubscribe, we recommend asking them their reasons for unsubscribing . This is an essential starting point for better understanding your target audience’s needs and optimizing your email strategy accordingly.

Look on the bright side: this represents a marketing tony napoli branch manager opportunity. By having fewer disinterested people in your contact lists, your marketing emails will be sent only to those most interested in your content, which will undoubtedly result in a higher open and click-through rate! And yes, GDPR can even improve the performance of your campaigns?

What to remember

There’s no more procrastination… The GDPR is now in effect, and it’s essential that you follow all the best practices to ensure compliance with this new European regulation. Here’s a recap:

• Make sure you properly collect consent for each of your contacts, preferably with a double opt-in procedure.

• Please be able to provide proof of consent phone number iran for all your contacts. If not, you will need to take appropriate action.

• Make it easy for individuals to withdraw their consent at any time via a visible unsubscribe link, present in all your communication campaigns.