5 keys to an Inbound Marketing strategy
You have probably heard about Inbound Marketing or Attraction Marketing many times. In our post we explained that Inbound Marketing is a set of non-intrusive Marketing techniques that aim to capture leads and convert them into customers, through the generation of valuable content and through a mix of Digital Marketing actions such as SEO, SEM, Content Marketing, dissemination on social networks, Blog, Email Marketing and web analytics. All this combination with the final objective of generating sales, loyalty and business growth.
The 5 main keys to an Inbound Marketing strategy
As we have said, Inbound Marketing is mainly based on the generation of valuable content for the prospect. However, Inbound does not live on content alone. It is essential that this content is positioned correctly so that the prospect can find it when they need it. That is why it is so important to take these 5 keys into account within your Inbound Marketing strategy .
Content Creation
Content should be created based on the information needs of a potential customer. Of course, this content should be related to the B2B services or solutions your company offers.These contents must be attractive to the buyer persona and belgium whatsapp number data of course, meet what the prospect is looking for. For content to be valuable, it must resolve the questions and needs of customers. When we talk about content, we are not only referring to text, but also to landing pages, videos, podcasts, webinars, etc.
Diffusion and viralization:
Social media is an ideal space for the dissemination and viralization of content in an Inbound Marketing strategy . We communicate and interact directly with our target group, whether prospects or clients. We must take advantage why inbound marketing is essential in the b2b sector the ease of disseminating messages on social media, getting users or other companies to share our content. The main social networks related to the B2B sector are LinkedIn and Twitter.
Personalization
Personalization is key within an Inbound strategy . It is essential to understand that people go through different stages in their purchasing cpa email list journey as they interact with your company. Each stage requires different marketing actions and specific content. The more knowledge we have about prospects, the more opportunity we will have to personalize the messages and content they receive.
At this point, Lead Scoring and Lead Nurturing come into play, Marketing automation techniques with which we can use a scorecard to assess our prospects or leads, classify them, define a workflow to automate the delivery of subsequent content associated with their interests and specify which ones are closer to becoming clients, and if they are already clients, the opportunity is to discover new needs, diversify or deepen the relationship.
Analytics
An Inbound strategy has to close its circuit with conversions – sales –.
Throughout the Inbound strategy we have achieved awareness and notoriety, so that our brand, products or services are there, where the buyer persona looks for us. However, we do nothing with this effort if we do not analyze it.
Inbound Marketing requires a detailed analysis process. By analyzing our Inbound Marketing actions , we obtain very valuable information that will help us identify which campaigns are working best, which content generates the most interest, which landing pages are getting more or less registrations, which solutions or services are receiving more traffic, etc. With well-analyzed and parameterized data, decisions and increase conversions.
If you want to know more about how Inbound Marketing can help you and how it fits into your company’s strategies, contact our experts without obligation.