Benefits of integrated marketing in a multi-channel world

There have never been so many bridges, channels, and access routes… Buyers and users today access their favorite brands and purchases through multiple paths. Messages have an astonishing power of ubiquity. But every new power has its downside: the lack of a coherent or comprehensive marketing strategy can cause this potential to end up scattered and dilated in a mass of thousands of impressions, without obtaining any real value in return.

Integrated marketing is the answer to this challenge

Today, consumers are bombarded by hundreds of advertisements every day. Minds are increasingly inclined to ignore them, as if by an unconscious filter. The hallmark of integrated marketing is coherence, combining efforts.

Its name indicates it clearly It is about

integrating or unifying strategies so that the same message can take advantage of the power of the new channels , feeding back into france whatsapp number data their effects, instead of disintegrating or losing steam due to the multiple access paths to the buyer, as if they were grains of sand moved at the mercy of the wind.One of the dangers of the new scenario is that both messages and brand image become fragmented, diluted, confused, lost in an ocean of proposals.

Marketing channels are very

complex today, each with its own specialties and even tones of communication. The idea of ​​a good marketing strategy is that, whatever the channel, the impact must remain equally significant. This requires clarity, organization and planning .

Coherent and eye-catching narratives

are necessary to strengthen the message in the buyer’s mind. Unifying them across all channels will help each drop of impact add up instead of subtracting. It works like a snowball effect: if the message is familiar, if it has already appeared the 4 types of advertising strategies on another channel, on social networks , for example, it will be much easier to remember in the new environment, as long as it maintains coherence and a good narrative. Customers in turn will appreciate this unification,  experience.

To do this, it is advisable to equip yourself ej leads with appropriate technological solutions that allow you to both view and interact with the different channels in a unified way. The result will be satisfactory, since the message is better received, the interaction is multiplied, and these are the premises of well-executed marketing.