For this example, we’ll be conducting an AB test with the goal of crafting better product titles to improve search rankings.
In this case, we’re just repeating the procedure we just guided you to and then selecting the Title attribute.
Again, you must set the date when you want the test to start as well as the number of days you want the test to run.
There will be variant A which will represent your current listing product title. The New Variant text box is where you create a new and improved product title that you will test against your current title.
Once done, you can submit your A/B test.
Product Description AB Testing To Increase Conversion Rates
To test two variations of the phone number list product description, click Description Test.
Your Variant A will be your current product description and in Variant B, you can create a new description that you want to test with the current description. You can create as many variants as you want by clicking New Variant.
When finished, click Submit AB Test. And then click Confirm & Schedule AB Test. After getting the test results, you will be able to judge which one is the best based on how many units of each product description variant were sold.
Final Thoughts
AB testing is a small but integral part of online store maintenance. It has a small role to play but has one of the most significant impacts on long term business success. With everything else you have as an online seller, we highly recommend automating your SEO / CRO process.
AB testing for Lazada and Shopee is HIN Directory just a starting point. Split Dragon offers technology that will help you automate a lot of SEO. CRO related tasks will usually take your focus away from other important tasks. Contact Split Dragon today and see how we can help.
