LinkedIn Conversation Ads were introduced by LinkedIn in 2020 in response to the shift towards more personalized, one-to-one marketing. Ideal for website visits and lead generation. Unfortunately, since last month it is no longer possible to run Conversation Ads in the EU due to privacy legislation . Mainly B2B companies that used Conversation Ads for lead generation will feel this in their wallets. I will explain how you can build on your LinkedIn Ads strategy in 2022 without the costs getting out of hand. I will also reveal a little bit, because LinkedIn is working on a replacement.

Lost Value of Conversation Ads

In short: LinkedIn Conversation Ads made a conversation in the private messaging tab fully automated. Just like with a chatbot tool, you create b2b email list  a conversation flow for the recipient for different calls to action. Such as a lead gen form , external link and next message in the flow. The improved personalization resulted in an increased CTR ( click through rate ), low cost per send , and finally a reduced cost per lead .

With lead gen forms on the feed as the only alternative, the future doesn’t look very bright, right? Not entirely true, if you do it right! A new strategy is needed clean email  to prevent increased costs and decreased effectiveness of LinkedIn campaigns. And that’s where I’ll help you with the tips below.

Keeping your cost per lead low with A/B testing

Relevance is key . The goal of your LinkedIn lead generation strategy for 2022 should be to create the most relevant message  mensagens confusas ou muito longas possible for your target audience. What are the focal points for A/B testing?

Use your advantage. Although Conversation Ads are no longer possible, you can still use the target group statistics. You can still see which functions, job titles, companies and industries showed the most interest in your Conversation Ads based on click behavior. You should definitely use this information to your advantage to sharpen your target group targeting.