Benefits of integrated marketing in a multi-channel world
There have never been so many bridges, channels, and access routes… Buyers and users today access their favorite brands and […]
marketing technology
Digital Marketing
The mistakes that can ruin your ABM strategy
Account Based Marketing (ABM) is all about precision, as it allows you to reach the exact type of customer and account you
Digital Marketing
Growing B2B accounts for IT companies requires
Changing the scenario, the mindset, the proposal. Achieving growth and achieving annual objectives . All B2B CMOs (Chief Marketing Officers) , including those
Digital Marketing
How marketing can increase IT customer trust and inspiration in B2B
A solid criterion. Reinforcing customers’ decisions. Reaffirming their beliefs and convictions. Making them understand that they are acting under the
marketing technology
High-stakes duel Account-Based Marketing versus Inbound Marketing
There are many who predict the death of Inbound Marketing, pointing to the new king in the ROI or return
marketing technology
The benefits of automation in sending emails
It’s a fact that the benefits of email marketing are multiple. Its possibilities are vast. It is more effective than
marketing technology
The 4 types of advertising strategies
Advertising is even more important today (if possible) than it was in previous decades. The reason is that there is
marketing technology
Marketing automation a key strategy in Digital Transformation
Digital transformation has impacted the heart of marketing. With an increasingly omnichannel approach. That seeks to reach the customer in
marketing technology
What is Inbound Marketing?
In this post we tell you what Inbound Marketing is , how it works and why it is a very
marketing technology
5 keys to an Inbound Marketing strategy
You have probably heard about Inbound Marketing or Attraction Marketing many times. In our post we explained that Inbound Marketing is a
marketing technology
Why Inbound Marketing is essential in the B2B sector
And b2c campaigns the reality is that there are major. Differences when planning marketing. Strategies and campaigns for the business
marketing technology
Google plans a cookie-free future for online advertising
The advert sing industry is working hard to adapt to Google’s plans to eliminate third-party cookies on its Chrome platform. Fortunately, the
