Account Based Marketing (ABM) is all about precision, as it allows you to reach the exact type of customer and account you want to target. A priority customer, a profile that is worth all the effort with highly personalized campaigns. By focusing on a more specific focus, you can offer more attractive and optimized content, adapted to the…
Changing the scenario, the mindset, the proposal. Achieving growth and achieving annual objectives . All B2B CMOs (Chief Marketing Officers) , including those in the IT sector, are looking to find the model, the path, the process that will increase their accounts, especially those of high quality. According to the latest study by the consultancy firm Gartner, the…
A solid criterion. Reinforcing customers’ decisions. Reaffirming their beliefs and convictions. Making them understand that they are acting under the best value judgment. Marketing can increase IT customer confidence , being a source of inspiration in the B2B sector . It plays a crucial role in increasing confidence in your decisions, and this point has been seen as fundamental…