Data-Driven Marketing: the importance of data-driven decisions
First, data-driven marketing is the answer to a world where the volume of information grows exponentially every second. Relying on “guesswork” to […]
First, data-driven marketing is the answer to a world where the volume of information grows exponentially every second. Relying on “guesswork” to […]
When it comes to digital marketing strategies for the B2B segment, LinkedIn stands out as one of the most effective platforms for generating qualified leads. With
When analyzing products, a marketing mix strategy may be useful to you. This is a set of measures that
At this stage it is important to determine: methods of distributing goods among the widest possible circle of consumers; distribution
There are very few companies in the world that produce a product that has no analogues. Most companies today operate
For example, in clothing production, the key factors of success will be modern design and color of models (they act
The era of cumbersome spreadsheets with versioning issues, siloed data, and complex analysis must be left behind. To scale with
Use labels, tags, or categories to categorize and segment your contacts and data. This makes it easier to sort and
A well-organized customer relationship management (CRM) system can be a game changer for small businesses, helping them maintain customer relationships
If you work in the B2B space, especially as a small business, you are in an advantageous position. You have
While consolidating customer data into a CRM is a key first step, the real value comes when you personalize your marketing content
Imagine having a tool that provides a wealth of detailed data about your customers: what excites them, what annoys them,