There have never been so many bridges, channels, and access routes… Buyers and users today access their favorite brands and purchases through multiple paths. Messages have an astonishing power of ubiquity. But every new power has its downside: the lack of a coherent or comprehensive marketing strategy can cause this potential to end up scattered and dilated…
There are many who predict the death of Inbound Marketing, pointing to the new king in the ROI or return on investment room: Account-Based Marketing (ABM) . Without going to the extreme of this statement since Inbound is still a very efficient strategy, it is true that ABM presents very interesting innovations . It has allowed B2B…
It’s a fact that the benefits of email marketing are multiple. Its possibilities are vast. It is more effective than using other channels (such as tweeting) if you want to attract clicks and leads. It also multiplies the ROI (or return on investment). Automation has changed the paradigm these days. and the way we leverage…
Advertising is even more important today (if possible) than it was in previous decades. The reason is that there is fierce competition not only on the Internet but, in general, on all platforms and media whereFor this reason, beloThe 4 types w we want to talk to you about some of the most relevant advertising strategies for…
Digital transformation has impacted the heart of marketing. With an increasingly omnichannel approach. That seeks to reach the customer in a coherent. Effective way without gaps and anywhere. Marketing automation has become a fundamental aid for this purpose. It goes far beyond sending automatic welcome emails . If you manage to exploit it correctly making…
In this post we tell you what Inbound Marketing is , how it works and why it is a very effective tool for B2B businesses.on the Internet, learning about your offer through valuable content specially oriented to their needs and appropriate to the moment. they are in on their purchasing journey.Inbound Marketing implements different techniques…
You have probably heard about Inbound Marketing or Attraction Marketing many times. In our post we explained that Inbound Marketing is a set of non-intrusive Marketing techniques that aim to capture leads and convert them into customers, through the generation of valuable content and through a mix of Digital Marketing actions such as SEO, SEM, Content Marketing,…
And b2c campaigns the reality is that there are major. Differences when planning marketing. Strategies and campaigns for the business to business (b2b) and b2c sectors. Mainly, because the needs of companies have nothing to do with the needs or desires of people. While people are influenced by variables such as emotions, perception, influence, opinion,…
The advert sing industry is working hard to adapt to Google’s plans to eliminate third-party cookies on its Chrome platform. Fortunately, the deadline has been pushed back to 2023 and there is more time to prepare for this change that the sector perceives as a revolution. Adaptation is key to survival, as failure Google plans a adequately…