As a salesperson, you know it can take hours to craft personalized emails for each of your leads. Email automation will be a great help in your sales process.
Email automation software will allow you to quickly create segmented email lists based on customer data.
This way, you can measure performance metrics such as open rates, clicks, email deliverability , conversions, and more.
And it will also save you more time for other tasks you may have, such as closing deals.
This post will not only explain what email automation is and why you should invest in it, but will also show you best practices and six use cases. We’ll also give you suggestions for automated email systems.
In addition, we will discuss the email automation tools currently available.
Email automation: What is it?
By definition, is a process that rcs dataallows you to automatically send emails to a mass list of recipients, based on triggers and sequences.
Depending on where your leads are in your sales funnel, you won’t send the same types of emails.
There are two different types of email automation processes:
Email marketing automation is primarily used to nurture your leads .
Once you’ve identified your marketing leads, benefits of integrated marketing in a multi-channel world your goal is to get them sales-ready so they can move further down the funnel.
To do this, you can set up automated email campaigns that distribute educational content.
This will help you warm them up and increase your conversion rate.
Depending on the tool you use, these automated emails may be sent in response to a specific action taken by the recipient , such as subscribing to a newsletter, reading a blog post, or clicking on an email link.
Email automation for sales
In B2B, when using email automation for sales purposes, european union email list you want to establish a personal and direct connection with potential customers.
As a result, there are subcategories of automated sales emails:
- Automated cold emails (for non-marketing leads);
- Automated sales pitch emails (for leads that do come from marketing);
- Automated follow-up emails;
- Automated closing emails.
Regarding the latter, at LaGrowthMachine, we strongly believe in sales automation, as it’s a great way to generate more leads while saving a lot of time.
However, it should only be used to create a conversation with a large number of people, and not so much for the end of your funnel.
Since closing is perhaps the most important part of all, you should take the time to do it manually for each of your leads to optimize your conversion rate.
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How does email automation work?
You can set up email automation sequences using a sales automation tool like LaGrowthMachine.
It allows companies like yours to create automated campaigns that target leads wherever they are in the sales funnel, pushing various types of content and aiming to close them at the end of the process.
With this type of tool, you can pre-schedule emails suitable for a multitude of B2B leads that feature a considerable degree of email personalization.
