In this article, we aim to highlight some of the top priorities that real estate companies should check when analyzing the quality of their homepage.

Strong offers

From the outset, I will suggest that one of your priorities should be property search and dedicated pages for individual properties. The real estate industry, especially CRE (Commercial Real Estate), tends to be the laggards when it comes to the quality of property listings. How often do you see listings with insufficient information and poor quality photos? So what can you do?

View on interactive map

A map view will help the customer get an aerial view of your properties. It can also help show potential tenants or clients the vastness of your listings. Here’s an example of a map view and the huge impact it can have on first-time visitors.

Source: Jordan Crown

Notice how the pins are grouped together? This allows the user to see a special database general geographic area without being overwhelmed when there are a lot of listings, availability. If you click on one of those larger circles, the map will zoom in and show the individual pins.

Filters and flexibility

Along with a powerful map, you’ll want to make sure you give what does off-page seo mean? users the ability to filter for specific property types, locations, or keywords. As you can see in the example below, on the Waterman Steele site, users can filter by type or availability.

Additionally, users should still be able to see a traditional list of your properties, so you’ll want to include a list view. Here’s another screenshot that filters out the “retail” properties and displays them as a list.

Source: Jordan Crown

I should also mention that it’s important to use some type of system to hongkongdata organize your property listings. It’s not uncommon for CRE companies to manually create new designs for each of their properties. Instead, consider a more scalable solution where your listings are stored in a database. This will allow you to more easily manage the properties you upload and provide you with greater control with a single master layout.

Here are some examples of “listing” pages.