• The sender’s identity: this is basically their name
• The subject of the email
• The preview: People often forget this, but it’s also a key component to improving your open rate.

Identity setting

Identity is the first thing people see: your name.

If they know you, it’s easy. But most of the time, during prospecting, they won’t know each other.

In that case, you can warm them up, either dataset through soft contacts on LinkedIn or via email.

Or use email as a follow-up to previous contact via LinkedIn/Twitter.

Do you have a great band? Try showcasing it in your identity!

A great brand can open many doors.

However, this will look very much like a marketing email and may be treated as such (deleted…).

Use with caution!

Title adjustments

The title should be the reason why you are contacting them, it should be

• Intriguing but not too much of a salesperson
• Honest
• Friendly
• Avoid anything too generic and long
• Write a compelling subject line that isn’t clickbaity

From a technical point of view, be brief. Regardless of the device, growing b2b accounts for it companies requires the preview is limited.

For suggestions on email titles, check out our blog post Anatomy of the Perfect Email Introduction

Preview Adjustment

This is too often forgotten, even though a large part of the decision-making process involves opening or ignoring email.

As you can see, this is 70% of what you’ll see, whether on desktop or mobile.

Here are some rules and things to keep in mind:

• Make sure the preview shows elements that spark curiosity.
• Will it flatter the reader or make them feel warmer inside?
• Is this person or group of people used to being spoken to in a certain way?
• Will it shock them and make them dislike him from the start?

You should try to create a strong connection from the beginning:

• Create empathy and talk about them
• Remember that your time is precious
• Recognize that they are important
• Know your weak point
• Explain why you are contacting them

Improve your open rate using nudges on LinkedIn and Twitter

Another way to improve your email marketing open rate is to increase your leads’ awareness of your name and brand before sending them an email.

This is to eventually convert them from open rate being an MQL to an SQL.

Remember that identity is one of the first elements a lead will read when receiving your email.

If it comes from a familiar name or brand, european union email list they will be more inclined to open it.

This is what lead warming is all about: creating a trusted name or brand.

When it comes to incentivizing your leads, you can use two different approaches:

• Gentle warm-up : Actions such as visiting their LinkedIn profile or following the lead on Twitter
• Hard warm-up : Sending a message first (or simultaneously) on another channel to build rapport

Let’s dive into how you can nurture leads through LinkedIn and Twitter with LaGrowthMachine to build awareness.