No matter the size of your business, it’s always important to stay in touch with those who use or could use your product.
Whether you’re just starting to engage them or have already converted, you need to remind them of your presence and offer content that keeps their attention.
When you know that 64% of small and medium-sized businesses use email marketing (and email marketing tools) to communicate with their users , you become fully aware of the time that could be saved if all processes were automated.
Save your teams time with email automation
At LaGrowthMachine, we believe that using a marketing automation tool can save 40% of your time on routine work.
Automating time-consuming tasks allows your overseas data teams to focus on more lucrative projects that are integral to your business.
Imagine how much time you would save if you no longer had to deal with email lists, manual mailings, reminders, etc.
With automated emails, once you’ve set up your workflows, all you have to do is optimize them!
Personalize
Welcome to the era of ultra-personalization !
Since mass emails no longer work, it is now growing b2b accounts for it companies requires necessary to address an individual by understanding their problems and addressing their needs.
According to a SalesForce study, 53% of customers expect the offers they receive to be consistently personalized.
When we talk about personalization, we mean much more than just adding a {NAME} tag to the object.
For example, you can use email automation to schedule sending scenarios based on:
- User behavior on your website: Did Michael read the article on branded content? Send him a free downloadable white paper to deepen his knowledge.
- Contextual milestones: Sabrina has been subscribed to your newsletter for a year. It’s time to thank her by offering her a promotion on one of your services.
- Thank you for participating in an event: Did Anwar sign up for your webinar? Thank him warmly and take the opportunity to get his feedback on the event.
Useful tip
More than 75% of consumers say they are more advantages of email automation likely to buy from retailers who know their name, their purchase european union email list history, and offer personalized recommendations.
The click-through rate on personalized promotional emails is 41% higher than that of non-personalized emails.
Source: ActiveTrail
More accurate data about your leads
Email automation is one of the best allies of a lead nurturing strategy. The more you interact with your customers, the more information you’ll gather about them.
This data can be stored directly in your CRM, your customer relationship management software, without any manual input on your part.
