At this stage it is important to determine:

• methods of distributing goods among the widest possible circle of consumers;
• distribution channels through which the product is plann , to be sold;
• plann , sales markets;
• distribution conditions, including various discounts and bonuses for dealers, product display requirements and penalties;
• terms and conditions for displaying goods (merchandising);
• inventory management and logistics policy.

Among the methods of shop selling such goods as food products, popular ones are large shopping centers, chain stores, markets, and supermarkets.

1. Promotion .
   Promotion aims to stimulate sellers, as well as interm ,iaries and buyers. It consists of various actions and events to attract buyers’ attention to the product, to its advantages. It is important to show the benefits of purchasing this product. This is already the task of competently construct , advertising. Along with it, promotion methods include PR, direct marketing, Internet marketing. Customers key strategies for keeping your small business crm organized are very fond of various promotional campaigns: lotteries, contests with prizes, discounts, gifts. Such measures often allow you to promote and popularize the brand, and then help to maintain the creat , image, and therefore, feel more confident in the conditions of competitive struggle.

You can make a list in descending order from the most significant benefit to the least significant.

Step 3: Compare the list of benefits with those of competitors

This will help you determine sault data what changes you can make to move forward more actively.

Step 4: Identify Absolute Competitive Advantages

The absolute competitive advantage of a product is its uniqueness. It can be express , either in one property of the product or in their totality.

Absolute competitive advantages can be bas , on:

1. A special composition or secret component.
2. Original presentation: unusual form, stylish design, unusual delivery method.
3. Highly qualifi , specialists.
4. Investments in new developments and technologies.