Measuring SEO ROI starts before you even see your site rise in Google rankings. Steps to Measuring SEO ROI It starts with a strategy and documenting that strategy. Here’s an overview of the steps you need to take to understand whether your SEO efforts are paying off.
1. Find profitable keywords
Targeting the right keywords can ensure that you see a return small business email list on your investment. These keywords are directly related to your product or service and help direct potential customers to your business when they are most interested in buying from you.
This doesn’t mean you shouldn’t target supporting keywords for customers who are in the early stages of finding answers. But make sure you consider the entire buyer’s journey to also select the most profitable keywords to close the sale when the consumer is ready to learn more.
2. Monitor your keyword rankings
You will never know how useful SEO is unless you attending the sprint review is a must monitor your rankings closely. You also can’t just Google the keywords you’re targeting. You need to set up your site in a tool like SEMRush or Ahrefs to see how your SEO is evolving and improving.
SEO tools can also help you discover new keywords that are relevant to your business to ensure your site stays up-to-date and meets your customers’ growing needs. SEO tools help you see tangible SEO results, but they can also be expensive. Ask your SEO partner if they have these tools and what kind of reports you can get from them.
3. Monitoring organic website traffic
Website traffic can fluctuate for a variety sault data of reasons. Perhaps you spoke at a conference or sponsored an event, which increased your site traffic this month. But if you analyze your site’s organic traffic, you’ll see a more complete picture of how your SEO strategy is impacting your results.
Organic website traffic is traffic that comes to your website through search engines. There are many other sources of traffic, such as direct links, social media, and referrals from other websites.
