The benefits of automation in sending

It’s a fact that the benefits of email marketing are multiple. Its possibilities are vast. It is more effective than using other channels (such as tweeting) if you want to attract clicks and leads. It also multiplies the ROI (or return on investment).

Automation has changed the paradigm

these days. and the way we leverage the sales cycle. It allows you to expand planning and be very creative. It saves time and effort while maximizing profits it ensures. That the email arrives at the time of maximum interest to the recipient. . It forms one of the pillars of the most modern marketing strategies.And no wonder. Email marketing automation ensures a better email open rate across multiple recipients, that each interaction is tracked,and that content can be personalized for each potential customer and the message can be inserted at the exact moment, thus boosting engagement and therefore conversion.

Thanks to the use of new technologies

such as CRM (customer relationship management software), it is possible to know, measure, and track data and preferences, which makes it easier to automatically personalize content.This data can be integrated with advanced marketing analysis tools to find out who opened the email, who was interested in the content, whwhen the user is more willing to accept new information. Again, only automation allows this at certain scales.o clicked and browsed the links, and who is willing to move forward in the purchasing process. It is a non-aggressive system that tells us the point of interest and the possibility of commitment.

The strategies to be implemented

are as varied as those allowed by this technology. It is possible to adapt the sending of emails to the time zone of the clients, since canada whatsapp number data there is a greater possibility that they will open them if they are received at the right time of day. It also allows for hassle-free scalability, making it just as easy to reach a few dozen potential clients as it is to reach thousands.

Marketing experts talk about

a spectacular ROI (between 122% and 4200%) if the best strategies are followed (personalized subject lines, short and easy-to-understand content even with a quick read, calls to action, correct displays on all devices, etc.).

By achieving greater engagement

the reach is more effective. Receiving an email in the early morning is not the same as receiving it first thing in the morning,

The combination of these factors when the user is more willing to accept new information. Again, only automation allows this at certain scales. translates into greater efficiency for marketing and sales teams . By eliminating the need to do it manually marketing automation a key strategy in digital transformation not only is valuable time and resources saved, but it also allows for incremental sales and the nurturing and strengthening of customer relationships.

in conversion rates in the when the user is more willing to accept new information. Again, only automation allows this at certain scales. sales funnel, with competent personalization that was previously impossible, both in welcome emails and ej leads promotions, and in direct contact through the different milestones that occur in the relationship (birthdays, special events, etc.).

Automation solutions, comprehensive and complete tools that allow. In addition to automating the sending. Of emails simplifying processes.