Open rates for email campaigns

When it comes to your prospecting campaigns, since you’re using direct emails, your average open rate should be at least 60%.

Anything below this is considered bad and could be explained by a technical misconfiguration or poor writing.

Reference points:

• Below 60%: Considered poor. You may have technical issues to resolve.
• 6 0%-80% : This is considered an average telegram number database result. You can improve it by adjusting your writing.
• Above 80%: Considered very good. It’s almost impossible to achieve a 100% open rate.

Please note that email opens are tracked using a pixel placed in the email.

Every time the email is opened, the pixel loads. Some apps prevent this pixel from loading, which can result in a lower measurement.

Technical improvements that can improve your open rate

If you have an open rate below 60%, it’s most likely benefits of integrated marketing in a multi-channel world because you haven’t set up your email account properly.

Activate your new email domain

If your email domain is new, you’ll need to generate some activity to get other email servers to trust your domain.

A new email domain that suddenly sends a lot of emails is suspicious, which is why opt-in email marketing is so important.

There are two possible approaches:

• Manual: For the next three weeks, use your email to exchange messages with others outside your organization. Also, subscribe to newsletters; you may receive a lot of emails.
• Automated: Some services will do this automatically. They’ll merge emails by sending each other emails and automatically responding.You can use MailWarm or MailReach (paid) or Gmass’s warm-up service (free!).

Setting up DMARC, DKIM, SPF, and MX records

Sounds complicated? It isn’t.

The four elements allow the authenticity of each email sent to be verified.

This is a good way, The more you configure, the more other european union email list servers will trust you, improving deliverability for your open source email marketing.

This is something you should do before starting any email campaign.

Read our guidelines on how to properly set up my Gsuite email domain.

Click tracking disabled

To track clicks on your posts, LaGrowthMachine generates an intermediary link that, when clicked, tracks the click and then automatically redirects you back to the original page.

This is a good way, but it is also easily identifiable by your email campaigns the email service without a custom tracking domain:

• Without a custom tracking domain , the link is tracked using a common domain that many email services identify as spam, resulting in a low open rate.
• With a custom tracking domain , tracking is done through your own domain, which, along with SPF and DKIM authentication, prevents your email from being identified as spam.

To prevent this, you need to set up a custom tracking domain.