News – From now on, it is possible for companies and advertisers in the Netherlands to create advertisements on TikTok. The content platform, as Jacco Bos describes it, presented the various advertising options. I’ll update you.
On Thursday, January 27, TikTok organized a virtual business event for media and marketing agencies and interested advertisers. industry email list During the event, Thomas Wlazik (Managing Director Global Business Solutions, TikTok DACH and the Netherlands) and Lisa Friedrich (Head of SMB, TikTok EMEA) spoke about all the developments for ‘ TikTok For Business ‘. Other speakers were Jacco Bos (Agency Partnerships Manager TikTok) and Alexandra Theofanakis (Account Manager TikTok).
TikTok is more than dance moves
TikTok is no longer about dance moves, says Jacco. The target audience has grown older and a new group of unique creators has emerged. It is not age, but mindset that is a connecting factor.
He therefore advises brands and advertisers to take a position (“organic beat”) on the platform. They can bring a continuous stream of content to the attention. Think of instructional videos, for example. They can then strengthen their own content with campaigns.
TikTok is not a social media, but a content platform. That is the heart. – Jacco Bos
TikTok advertising
In late June 2020, TikTok launched its “for business” package. This is the platform’s advertising product. It is very different from the self- why should you be active on LinkedIn as a professional? service Ads managers offered by Facebook and Google. Companies can use it to give their messages more attention for a fee. TikTok currently determines how this happens and external agencies have no say in this.
Since July 2021, it has also been possible for brands to use the so-called Spark Ads. This is nothing more than sponsoring well-performing TikToks. This feature already existed on LinkedIn, but has now also recently become available on TikTok.
There are already a number of countries that can advertise in their own country, for example Singapore, Great Britain, France, Italy, Spain and of course America. clean email Within the Netherlands the possibilities were limited, but that is now changing. There is still little clarity about the design and operation of TikTok advertising , but we expect to become better acquainted with it in the coming months.
