• Using demographic attributes : as we have LaGrowthMachine seen previously on LinkedIn.
• Use emails : All three platforms allow you to import a list of email addresses you want to advertise to by uploading a customer list to Facebook, a customer list to LinkedIn , and a custom audience to Twitter.It’s a great way to individually target each lead, but there’s a catch: it has to be the email they signed up with on the platform.

  And most of the time, it won’t be their work email, but their personal email.

  The good news is that once you’ve connected with someone on LinkedIn, 80% of leads will share their personal email with you, which LaGrowthMachine will automatically collect for you.

  The other good news is that you can completely automate that process using Webhook as seen below.

You can then automatically send it to Facebook or LinkedIn Custom Audiences using Webhook + Zapier

This way, you’re printing ads to the leads you’re reaching through LaGrowthMachine, building better awareness before you send emails!

How to improve your open rate using spins?

If you’re targeting large businesses/corporates, they gambling databaseprobably use Outlook to manage their email.

In that case, you’ll want to use spins!

What is a spin?

Phrases allow you to randomly generate different phrases in a single email in your email marketing CRM, while maintaining the message’s meaning.

For example, you want to send a message to John to say the mistakes that can ruin your abm strategy hello and congratulate him on his latest fundraiser. The message could be: Hi John, hope things are going well for you. I discovered your fundraiser in the news, congratulations!

If you want this phrase to stick, you have to think of different ways to say it and make sure they work together:

{Hi|Hi|Hey} John! {Hope you’re doing well.|How are you?|How have you been lately?} {I was browsing LinkedIn and noticed you started fundraising, congratulations!|I just want to congratulate you on your Series C! I saw you on the news.|Your last fundraise is awesome, I saw it on LinkedIn, exciting news!}

If you spin this sentence, it will generate a hundred different patterns:

• Hi John! How are you? I was browsing LinkedIn and noticed your fundraiser. Congratulations!
• Hi John! How are you? I was browsing LinkedIn and noticed your fundraiser. Congratulations!
• Hi John! How are you? I was scrolling through LinkedIn and noticed your fundraiser. Congratulations!
• Hi John! How’s it going? Your latest fundraiser is impressive. I saw it on LinkedIn—exciting news!
• Hi John! How have you been lately? I was browsing LinkedIn and noticed your fundraiser—congratulations!
• Hi John! How have you been lately? Your european union email list latest fundraiser is impressive. I saw it on LinkedIn, exciting news.
• And so on…

Why should I use drafts when my leads are using Outlook?

Text twists are valuable when you have an ABM strategy and are targeting multiple leads from the same company.

Companies often use Outlook as their email provider. Outlook servers can identify when a third party sends the same email to multiple employees within the same company.

The goal is to prevent company employees from receiving spam. If the server detects this, your emails will be considered spam and your open rate will drop, as will the conversion rate in your email marketing analytics.

Using spins will allow your email to trick the server into ending up in your leads’ inboxes instead of spam.

How to create spins?

There are two possibilities:

• You can do it manually, using a free spinner : prepare your phrases, spin them, and copy and paste them for each email. It works, but it’s time-consuming and painful.
• Trust LaGrowthMachine to automatically rotate your emails.

Create your twists in your email template:

Then continue building your sequence and when you’re ready, launch your campaign without worrying about pivots, email marketing A/B testing, or your email marketing benchmarks.

LaGrowthMachine will spin your template to generate a hundred different email combinations!