• Gentle warm-up: Through actions that will generate a notification. This includes following, liking, and retweeting your potential customers’ content.
• Hard warm-up: Using actions to interact directly with the lead. This includes tweeting and sending direct messages.

I know what you’re thinking: but I don’t have my leads’ Twitter feed.

Fortunately, LaGrowthMachine will automatically find your lead’s Twitter account . No additional work required on your part.

To warm up your leads, you’ll need to use one approach or another depending on whether you’re using your personal Twitter or a branded Twitter account.

What is the difference between a personal account and a brand account?

A brand account is basically your company’s Twitter account. It’s great for awareness, but terrible for outreach.

If you’re looking to nurture leads by imprinting your brand and creating awareness around it, then you should use your brand account.

If you’re looking to use Twitter as a means of communication, through direct messages or tweets, you should use your personal account. People like to talk to people, not faceless brands.

Soft-touch approach

Your main goal of using your brand account on dataset Twitter is to raise awareness about your brand before launching it through soft notifications.

The best approach is to follow your leads’ accounts, but also make sure to unfollow them regularly.

Otherwise, you’ll end up accumulating followers, which will betray automation…

If you use Twitter, we recommend reading:

• Our guide on how to optimize your account to build trust: Just like with LinkedIn, the goal of warming up potential customers is to get them to visit your account.If it’s not optimized to build trust and curiosity, it’s not worth the effort.
• Our guide on how to use Twitter in your prospecting: the benefits of automation in sending emails We’ve already covered the nudges, but Twitter is a dedicated channel that can be great for prospecting.If your audience is active there, you should definitely go for it! The response rate there is sky-high. But there are some requirements you should be aware of before adding Twitter to your strategy mix.

Use advertising to warm up your leads and improve your open rate

Warming up a lead involves making your name or brand known before sending it.

We’ve seen methods that involve individual contacts, but to raise awareness, nothing beats advertising.

The goal will be to print ads on Facebook, LinkedIn, and Twitter about our leads before and while we contact them.

There are two ways to do this:

• Broad segmentation on LinkedIn
• Target Facebook, LinkedIn, and Twitter using LaGrowthMachine’s retargeting feature.

Broad segmentation through LinkedIn

Just as you build a lead list using Sales Navigator, you can choose to pre-target advertising to that same audience through the LinkedIn Ads platform.

This is for more advanced growth people who know how to create ad sets and goals.

Simply translate your Sales Navigator search european union email list Twitter with LaGrowthMachine into your LinkedIn Ads objective, set a budget of €10/day, and you’re done.

Well, it’s not that easy:

• You can’t target people individually through LinkedIn Ads – which means you’ll be paying to capture leads you’re not interested in.
• It’s tedious to organize it by hand
• Only LinkedIn allows you to do this type of segmentation based on work experiences.
• LinkedIn is expensive and the reach is low

But if you use LaGrowthMachine, you can retarget leads on Facebook, LinkedIn, and Twitter simultaneously, using custom audiences and the emails we receive.