See the results in the research as an indication. The average CTR per website and keyword remains dependent on many factors.

Except for position 2, there was a higher CTR on desktop in every position.
Compared to 2024, the average CTR on desktop increased by 6.66% and on mobile by 8.69%.
On both desktop and mobile, the CTR in Belgium is higher phone number database than in the Netherlands.
On desktop 6.54%
On mobile 4.83%
CTR data by position, broken down for mobile and desktop.

The CTR in the Netherlands

In the Netherlands, the average CTR on position 1 on desktop is 26.46% and on mobile 25.68%. The gap to position 2 is the largest, after that the differences become smaller.

CTR data per position in the Netherlands, broken down for mobile and desktop.

Also read: Social search versus Google: how our search on the subject of email bounces behavior is changing
The CTR in Belgium
In Belgium, the average CTR on position 1 on desktop is 28.19% and on mobile 26.92%. It is striking european union email list   that on almost all positions, both on desktop and mobile, the CTR is higher than in the Netherlands.

CTR data per position in Belgium, split between mobile and desktop.

Where do differences come from?

A key difference from last year is that this year, like in 2023, we did research on Q4 data. In 2024, we analyzed data from Q1, seasonal trends can play a role. Although we analyzed much less data in 2023, the CTR on desktop in 2023 was 28.84% and on mobile 27.26%.

The difference with Belgium can be partly explained by the accounts in the dataset. To make a 100% fair comparison, you need to compare an equal number of accounts that come from the same industry. What can also play a role here is the competition / presence of advertisements on the SERP.