When you think of LinkedIn, you immediately think of: business channel, building a network and gaining knowledge. But maybe also of… bragging? A study by Newcom (2021) shows that LinkedIn will reach 5 million users for the first time in 2021. This means that the number of LinkedIn users continues to rise. In addition, your contribution on LinkedIn can remain visible in the timeline for up to 2 weeks due to the algorithm. Enough reasons to delve into LinkedIn and how you can profile yourself via this business channel. I will take you along by means of various tips. How do you build your personal brand via LinkedIn? And that without coming across as boastful and remaining yourself?
LinkedIn seen as bragging? No, personal branding!
Despite the fact that you are sometimes thought to come across as superficial or a braggart, you are working on your personal brand on LinkedIn. Personal branding consists of the following components:
Who am I as a person? And as a specialist?
What do I stand for? And what suits me as a person?
What is your added value? What do you bring?
How do you distinguish yourself from others? For example, from other specialists in your field?
Image and personal branding expert Sascha Bertus indicates that you have all kinds of qualities and talents. If you do telegram data not make it clear to others what these are, they will not know what they can come to you for.
Professionals on LinkedIn
Why should you be active on LinkedIn as a professional? I asked my network this question! The following responses came up:
Networking: maintaining and building an extensive network of contacts.
Sharing knowledge: articles, tips, white papers, sharing with network.
Inspiration: following inspiring people and companies.
Sharing a vision: Writing on LinkedIn helps communicate a vision and personal brand.
Stay informed: what is happening within the network and the industry?
Private conversations via chat: approach people for business and personal purposes, whose telephone clean email number you do not have.
New job or internship: looking for a new job or internship.
Recruitment: finding new talent for a company.
Seeking collaborations: combining talents and entering into a collaboration.
Enough reasons to use LinkedIn to achieve a personal or business goal. ferramentas de análise e rastreamento And maybe you have another reason.
